In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“For marketers,” writes Brad Meehan (@bradmeehan), a platform architect at VML and stand-up comic, “the ability to pinpoint their exact target audience and personalize their experience has proven to increase both visitor
“As technology brings supply chain data into focus,” writes Gary Allen, Vice President of Supply Chain Solutions for Ryder System Inc., “the ability to access and interpret critical business information moves from
“Netflix, Google and Facebook were all spawned with machine learning built into their DNA,” writes Dr. Olly Downs (@mathandporsches), Chief Scientist behind Amplero, a self-learning personalization platform built by Globys. “Think about
“How do we expect to handle the overflow of data that is headed our way?” asks James MacLennan (@jpmacl), Senior Vice President & Chief Information Officer at IDEX Corporation. “Why are we
“We may not be aware of it,” writes Simon Worrall (@simonworrall), “but machine learning is already an integral part of our daily lives, from the product choices that Amazon offers us to
“The obsession with digital disruption has reached a flashpoint with the arrival of the smartphone,” writes Richard Waters (@RichardWaters), “which is the platform for an invasion of older companies’ hallowed grounds.”[1] He
“The marketing world can be a tricky place,” writes Adam Groff, “especially if you head into each new campaign not really knowing who your customers are. Fortunately, targeted marketing can help you
When Jeopardy! champion Ken Jennings was beaten on a special edition of that show by an IBM cognitive computer (named Watson in memory of Thomas J. Watson, Jr., one IBM’s most beloved
“Some organizations are driving more value out of big data than others,” writes Lisa Morgan (@lisamorgan). “They’re the ones redefining how businesses interact with their customers. They’re the ones using data to
For most lay people, marketing is marketing. Professionals, however, distinguish between outbound marketing and inbound marketing. Outbound marketing is considered more traditional. Marketing-Schools.org defines outbound marketing this way: “Outbound marketing tries to
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