Category: Big Data

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

Targeted Marketing and Personalization

Marketers want customers to feel special. They want customers to feel they have a personal connection with advertised products. In order to accomplish this, targeted marketing efforts need to get personal. But

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Big Data and Ethics

“When Facebook researchers manipulated how stories appear in News Feeds for a mood contagion study in 2014,” writes Sarah Zhang, “people were really pissed. … Outrage has a way of shaping ethical

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Befriending Artificial Intelligence

Artificial intelligence (AI) is the futuristic boogeyman of the cinema. In the movies, the sole aim of artificial intelligence systems seems to be the elimination of homo sapiens. The real world of

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The Future of Smart Cities

There is a lot of discussion about smart cities and how a city can earn the “smart city” label. Most of those discussions focus on technology and how it can be used

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