Targeted Marketing and Personalization
Marketers want customers to feel special. They want customers to feel they have a personal connection with advertised products. In order to accomplish this, targeted marketing efforts need to get personal. But
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Marketers want customers to feel special. They want customers to feel they have a personal connection with advertised products. In order to accomplish this, targeted marketing efforts need to get personal. But
In most fields of endeavor, accuracy is a beneficial trait. The famous lawman Wyatt Earp once stated, “Fast is fine, but accuracy is everything.” Although Earp was referring to the art of
“When Facebook researchers manipulated how stories appear in News Feeds for a mood contagion study in 2014,” writes Sarah Zhang, “people were really pissed. … Outrage has a way of shaping ethical
“Getting a greater understanding of your business is the promise of big data,” Michael Hoskins (@MikeHSays), Chief Technical Officer at Actian, told participants at the Telco Cloud Forum earlier this year. “You
Artificial intelligence (AI) is the futuristic boogeyman of the cinema. In the movies, the sole aim of artificial intelligence systems seems to be the elimination of homo sapiens. The real world of
“Industrial companies of all types are now facing a disruption called the Internet of Things,” writes Sophia Davies, a marketer at Bridgera LLC. “This disruption is being referred to as the next
‘Tis that time of year when both the brave and the foolish look deeply into their crystal balls and prognosticate about the coming year. Over the coming weeks, I’ll review what some
There is a lot of discussion about smart cities and how a city can earn the “smart city” label. Most of those discussions focus on technology and how it can be used
“Over the past 5 years, supply chain risk management has moved onto the radar of the C-level,” write analysts from Legacy Supply Chain Services, “especially in industry segments like retail, cpg &
Pundits toss around a lot of names for times in which we live — the Computer Age, the Information Age, the Digital Age, etc. Whatever you want to call the era in
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