Bradd C. Hayes is the active editor of this blog.
The marketing funnel was a reliable model for over a century. Kirk Williams (@PPCKirk), owner of ZATO, explains, “The marketing funnel, for those unaware, is a concept created in 1898 to describe
Prior to the pandemic, a number of studies concluded organizations only had a short-period of time to begin their digital transformation journeys. Back in January 2020, as the first news reports about
A line from the pop hit “Royals,” by New Zealand singer-songwriter Lorde, reads, “We’ll never be royals, it don’t run in our blood.” That’s true for most of us; nevertheless, like Lorde,
“COVID-19 has catapulted us into the future,” declares Ali Amarsy, Senior Vice President of Global Product Strategy at Publicis Commerce. “In 2020, global e-commerce sales growth jumped three years in the first
Numerous experts are touting the benefits of blockchain technology for everything from cryptocurrencies to supply chain processes. According to Alisa DiCaprio (@AlisaDiCap) and Jacqueline Yang, researchers at R3, two of the biggest
Regardless of the economic sector in which your organization resides, to survive and thrive, experts insist it must adapt to the Digital Age. Contemplating digital transformation can be daunting and some executives
“There is a lot of hype and conjecture around the impact of emerging technology,” writes Mark Adams, regional sales director for UK and Ireland at Cohesity, “but one thing is certain: data
Although every economic sector undergoes constant change, the retail sector has probably seen more changes in a shorter period of time than most other sectors. Vaibhavi Tamizhkumaran, a Digital Marketing Executive at
A year ago, the country remained in the early stages of Covid-19 pandemic. On Memorial Day last year, I wrote, “This Memorial Day finds us fighting a new kind of war —
Have you heard the joke about paper? It’s tearable. Or the one about Jean-Paul Sartre sitting at a French cafe, revising his draft of Being and Nothingness. He says to the waitress, “I’d
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