Bradd C. Hayes is the active editor of this blog.
Brands, retailers, and their marketers walk a fine line when trying to reach targeted audiences. They don’t want to waste precious resources reaching out to the wrong people and, at the same
Many of the critical problems facing Americans today, such as security, inflation, and geopolitical risk, are complex and stem from myriad drivers. Addressing these problems requires diverse business and policy choices. These
From the consumer’s standpoint, the retail sector looks a bit messy right now. Mergers and acquisitions, store closings and bankruptcies dominate the news and online competition has sparked accusations of fraudulent products
A few years ago, Paul Laudicina, Chairman Emeritus of Kearney, asked a profound question, “What’s today’s biggest threat to industry, even to society?”[1] His answer, “I believe the biggest peril we face
Today, in the United States, we’re celebrating National Lemonade Day. The Holiday Calendar staff explains that National Lemonade Day honors young entrepreneurs. They write, “The origins of this holiday date back to
As the world emerged from the Covid-19 pandemic, companies wondered whether consumer behaviors adopted during the pandemic would continue. One such behavior was a notable increase in online grocery purchases. In early
Three centuries ago, the Irish author and political commentator Jonathan Swift supposedly said, “Everything old is new again.” That pithy phrase, however, was only a restatement of ancient wisdom. Nearly two thousand
I understand that predicting companies must adapt to climate change or die is a bit hyperbolic. I do believe, however, that companies failing to adapt will lose out to their competition. Experts
“Hype is a crucial component to introducing any emerging technology into the marketplace,” writes journalist Peter Fretty. “It draws attention and, in many instances, entices organizations to come out onto the bleeding
The world is becoming ever more complex. And that complexity complicates almost every business activity conducted by consumer packaged goods (CPG) companies. As I noted in a previous article, “Most forms of
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