Bradd C. Hayes is the active editor of this blog.
In Part 1 of this two-part series, I discussed how marketing is getting more personal. I also noted that today’s successful marketers are providing consumers with “calls to action” and great experiences.
As businesses have created more ways to reach out to customers, deciding how to reach out has become increasingly complicated. In the days before newspapers, proprietors simply hung a sign on the
We’ve all been in classrooms or meetings when the person in charge (be it a teacher or facilitator) has stated, “There are no dumb questions.” Of course there are! We’ve all seen
You’ve probably heard the expression, “I’m tired of being treated like a number.” In the past, “being treated like a number” has been a bad thing. That may change if experts in
All of us are curious about what lies ahead of us. We get nervous when our vision is limited. In such circumstances, we proceed cautiously, at best, and fearfully, at worst. It’s
Daniela Hernandez entices us into her Wired article about Stanford computer science professor Andrew Ng with this statement, “There’s a theory that human intelligence stems from a single algorithm.” [“The man behind
The topic of big data may sound a bit dry and technical; but, Viktor Mayer-Schönberger and Kenneth Cukier, in their book entitled Big Data: A Revolution that Will Transform How We Live,
“Now that we’re all connected and responding 24×7 via any number of devices,” writes Jennifer Baljko, “of course there would be a loud corresponding call to have a ‘real-time supply chain,’ too.”
In the final segment of this series about tomorrow’s population, big data, and personalized predictive analytics, I want to get personal. The series has primarily focused on cities because that is where
Drew Boyd, a professor of marketing and innovation at the University of Cincinnati, believes that if your organization has an innovation champion you should kill him or her. Not literally, of course.
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