Bradd C. Hayes is the active editor of this blog.
Cookies have been an important part of the marketing world for thirty years. Vlad Gozman (@vladgozman), Founder and CEO of involve.me, writes, “In 1992, Netscape made history by inventing the cookie, enabling
Most people know that Halloween is a contraction for All Hallows’ Eve — a celebration observed in numerous countries on the evening before All Hallows’ Day (also known as All Saints’ Day).
An oft-heard business phrase is “innovate or die.” Innovation is important; however, the hundreds of articles annually written about innovation make it clear that innovation is also difficult. One of the reasons
Two years before the COVID-19 pandemic jolted the retail landscape, Jeff Schmitz (@JeffreySchmitz4) Chief Marketing Officer Zebra Technologies, insisted the retail sector was in the midst of a revolution. He explained, “The
There have been a lot of labels attached to the day-and-age in which we live, including the Computer Age, the Digital Age, and the Information Age. Although these monikers conjure up slightly
Logistics can be traced back to the earliest repeated exchange of resources and goods between tribes and villages. One of the longest and most important historical trade routes was defined by the
Light and darkness have always dictated the rhythms of life; and humankind has always revered the light. Many of the world’s great religions have used light and darkness as metaphors for good
Nearly every highly populated location in the world is now connected to the internet. As a result, connectivity is a critical business capability and one that is growing ever more important. One
Nowadays, few people question the value of data. Yossi Sheffi (@YossiSheffi), Director of the MIT Center for Transportation & Logistics, goes so far as to assert data is an organization’s most valuable
A recent article published by the World Economic Forum ran under a headline declaring the global food supply chain dead.[1] I believe the headline is both harsh and hyperbolic. Nevertheless, it draws
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