Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Big Data is Not About Size

“The future of Big Data depends on Smart Data,” writes Jelani Harper.[1] The term “smart data” is a bit of a misnomer because data lying fallow in a data set is not smart

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Time to Update S&OP for the Digital Age

“In most organizations,” asserts Rich Sherman (@guruofscm), founder at Gold & Domas Research, “daily working capital decisions are made by planners and schedulers using custom spreadsheets and tribal knowledge. It’s time to

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Marketing in the Age of Big Data

“Advertising has changed from an industry governed by hunches to one of data-driven precision,” writes Sq1 CEO Ernie Capobianco (@goernie20), “and the driver is maths.”[1] Sir Martin Sorrell, Founder and CEO of WPP,

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