Bradd C. Hayes is the active editor of this blog.
“Without the foundation of Category Management,” declare analysts from the Category Management Association, “shopper marketing is ‘a tale full of sound and fury signifying nothing’.”[1] They explain, “Category Management is the primary
“Economic growth has been slowing for the past 50 years,” asserts Olivier Scalabre, Senior Partner and Managing Director, Boston Consulting Group (BCG) Paris, “but relief might come from an unexpected place: a
Supply chain risk management is a complicated subject because the number of things potentially affecting operations is almost limitless. As risk management professionals know, there is simply no way a company can
There are a lot of people who would like to turn back the hands of time — people who believe the simpler life of yesteryear was better. Such wistful thinking often involves
The business world is in turmoil over President Donald Trump’s emphasis on reinvigorating manufacturing jobs in America. He pushed hard to save 800 jobs in Indiana by convincing Carrier not to close
I have heard people state that we live in a world in which everyone wants instant gratification. Some marketers may believe that assumption to be true and, as a result, pander to
Cities have been crucial for human development for hundreds of years. They have been hotbeds of innovation and education and they have allowed humans to use vital resources more efficiently and effectively.
Machine learning is one of the current buzzwords frequently found in articles about the future of business. Other terms with which machine learning is often associated include artificial intelligence (AI) and cognitive
Kraft-Heinz’ recent failed attempt to purchase Unilever for $143 billion dollars is unlikely to be the last news of mergers and acquisitions in the consumer packaged goods (CPG) sector. According to Keith
The inevitable advance of automation and the maturation of artificial intelligence (AI) have many analysts predicting the human race will be out of work in the decades ahead. I’m more optimistic about
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