The Conundrum Facing Targeted Marketing
Common sense leads one to the conclusion that targeted marketing (i.e., providing ads based on consumers’ tastes, preferences, and buying habits) is best for both the consumer and the seller. Yet a
Bradd C. Hayes is the active editor of this blog.
Common sense leads one to the conclusion that targeted marketing (i.e., providing ads based on consumers’ tastes, preferences, and buying habits) is best for both the consumer and the seller. Yet a
“Robotic process automation has been tipped as one of the most important strategic priorities for global business services,” writes the staff at Proactiveinvestors. “Robotic process automation is essentially advanced coded software harnessing
“The way we consume power has remained stubbornly anachronistic,” asserts Lauris Veips. “However, much can be and is being done to make the grid more efficient, potentially saving a chunk of the
“The last mile is extremely inefficient,” writes Edwin Lopez (@EdwinLopezT37). “It is the final frontier of logistics, a cost so habitual yet burdensome to supply chains that it begs for futuristic ideas,
Some logistics professionals may long for the good old days when the last mile challenge primarily involved getting goods to a store. It was generally the customer’s problem to get the goods
Disruptions to supply chain operations are inevitable. Over the years I’ve read a lot of articles discussing the kind of toolkit supply chain risk managers need to deal with those disruptions. Although
Big data is big business. A study by Hexa Reports concludes, “In 2017, ‘Big Data’ vendors will pocket over $57 Billion from hardware, software and professional services revenues. These investments are further
There is little argument that a nation’s future relies in no small part on how well it educates its children. There is also little argument that the future is going involve a
Most business experts insist (and most corporate leaders believe) developing a culture of innovation is essential for long-term success. They also know successfully doing so is difficult because there exists a natural
To say it’s been a bad year for traditional brick-and-mortar stores is to understate the situation. Suzanne Kapner (@SuzanneKapner) reports, “American retailers are closing stores at a record pace this year as
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