Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Targeted Marketing’s Cloudy Future

John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Targeted marketing was created to address

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Winning the Digital Transformation Race

Although you may not think about digital transformation as a race, business analysts increasingly enumerate differences between Digital Age winners and losers. For example, Johan den Haan (@JohanDenHaan), Chief Technology Officer at

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