Enterra Insights

Month: March 2017

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

St. Patrick’s Day 2017

Retailers love holidays. Holidays provide a focal point for promotions and sales. St. Patrick’s Day is no different. Kristen Cloud (@KCloudShelby) reports, “Americans will spend more than ever as they put on

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Category Management and Cognitive Computing

“Without the foundation of Category Management,” declare analysts from the Category Management Association, “shopper marketing is ‘a tale full of sound and fury signifying nothing’.”[1] They explain, “Category Management is the primary

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