Targeted Marketing — So Much to Consider
“The marketing world can be a tricky place,” writes Adam Groff, “especially if you head into each new campaign not really knowing who your customers are. Fortunately, targeted marketing can help you
Bradd C. Hayes is the active editor of this blog.
“The marketing world can be a tricky place,” writes Adam Groff, “especially if you head into each new campaign not really knowing who your customers are. Fortunately, targeted marketing can help you
When Jeopardy! champion Ken Jennings was beaten on a special edition of that show by an IBM cognitive computer (named Watson in memory of Thomas J. Watson, Jr., one IBM’s most beloved
“You’re more likely to survive a plane crash than you are to click a banner ad,” writes Jason Goldberg (@retailgeek), Senior Vice President of Commerce & Content at Razorfish.[1] And if that
“Some organizations are driving more value out of big data than others,” writes Lisa Morgan (@lisamorgan). “They’re the ones redefining how businesses interact with their customers. They’re the ones using data to
Although a Canadian company called D-Wave has created a quantum annealing device that can be used to solve specific optimization problems, it is not the quantum computer that scientists have been pursuing
For most lay people, marketing is marketing. Professionals, however, distinguish between outbound marketing and inbound marketing. Outbound marketing is considered more traditional. Marketing-Schools.org defines outbound marketing this way: “Outbound marketing tries to
“Risk isn’t a new topic in the supply chain,” writes Hailey Lynne McKeefry (@HaileyMcK), Editor in Chief of EBN, “but it’s one that is moving up the priority list for many electronics
“Supply chains are a highly-complex, yet very necessary, ingredient to nearly any successful business venture,” asserts Keith Peterson, Ph.D. (@Halo_BI), President and Chief Executive Officer at Halo Business Intelligence, Inc. “An efficient
“With disruptive forces of change so pervasive around the world,” writes Jeff Dobbs, Global Sector Chair for Industrial Manufacturing at KPMG, “it would be easy to believe that the manufacturing sector is
“Ten years ago, there was little innovation in education,” Tom Vander Ark (@tvanderark), an advocate for innovations in learning, laments. “Every other sector was transforming itself with technology, but education largely looked
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