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Enterra Solutions Transforms Promotion Practices

September 7, 2023

Princeton, NJEnterra Solutions, the leader in autonomous value-chain optimization, planning, and decision-making solutions, and The Hershey Company (NYSE: HSY), one of the largest chocolate producers in the world, have announced their partnership under a multi-year Solution-as-a-Service contract.


Leveraging the Enterra Autonomous Decision Science™ (ADS®) & Generative AI technology platform, Enterra System of Intelligence™ will autonomously analyze, optimize, and prescribe recommendations to maximize corporate goals and expected performance. The system will enable Hershey to accelerate revenue growth, realize increased profit, and drive strategic market positioning with its retail partners in 2023 and beyond. By integrating Enterra’s technology, Hershey will gain greater agility and competitiveness, and reach new levels of market leadership by unlocking the ability to systemically respond to market trends at market speed.


“We are very excited to partner with Hershey and bring our award-winning autonomous value-chain optimization, planning, and decision-making capabilities to one of the world’s most iconic brands,” said Stephen DeAngelis, Enterra Founder and CEO. “In today’s challenging and uncertain business landscape, Enterra System of Intelligence™ is ready to drive new levels of resiliency and competitiveness and support Hershey’s continued success.”


To learn more about Enterra’s solutions for global consumer packaged goods (CPG) companies, click here.




About Enterra Solutions


Enterra Solutions, LLC, helps the world’s leading brands and organizations unlock growth and profit by delivering unique insights at unprecedented speeds and with verifiable accuracy. Our breakthrough Autonomous Decision Science platform closes critical market gaps by combining a human-like reasoning and trusted generative AI with explanatory mathematics and real-world optimization capabilities to uncover previously unrealizable value across the value chain and orchestrate enterprise-wide optimization, planning, and decision-making through the Enterra System of Intelligence™. By combining our proprietary technology with our client’s industry, company, and functional knowledge, Enterra responds to market changes dynamically, systematically, and at market speed—transforming businesses into Intelligent Enterprise.

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