Targeted Marketing: To Infinity … and Beyond
December 17, 2019
On a clear night in the countryside, you can look up and see a star-studded sky. As impressive as the night sky can be, the Hubble telescope has opened our eyes to
Category: Targeted Marketing
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Categories
Doing Good is Important for Attracting Millennial and Gen Z Consumers
October 22, 2019
The late Russian novelist and philosopher Fyodor Mikhailovich Dostoyevsky, once wrote, “For, after all, you do grow up, you do outgrow your ideals, which turn to dust and ashes, which are shattered
Targeted Marketing and Smart Audiences
August 28, 2019
Both brands and consumers need advertising; nevertheless, they have a love/hate relationship with ads. John Wanamaker, the late department store magnate, summed up the retailer perspective when he stated, “Half the money
What’s Up with Influencer Marketing?
August 21, 2019
There has been a lot of hype recently about the importance of influencer marketing. Journalist Kevin Roose (@kevinroose) asserts, “As social media expands its cultural dominance, the people who can steer the
The Importance of Buyer Personas
June 27, 2019
Sellers have always understood that knowing their customers is important. During the days of the traveling salesman, the best salesmen personally knew their customers. They became friends with their customers. They learned
Getting to Know You: Artificial Intelligence and Targeted Marketing
May 15, 2019
In the musical “The King and I,” Anna sings, “Getting to know you. Getting to know all about you. Getting to like you. Getting to hope you like me.” Those lyrics could
When Marketing, Whom Should You Target?
April 9, 2019
Marketing involves getting the right message to the right person at the right time to influence their purchasing decisions. BJ Bueno, founder of The Cult Branding Company, offers up 52 different types
Targeting Generation Z Consumers, Part 2
February 25, 2019
“If retail was a target-based dart game,” writes Cara Salpini (@CaraSalpini),, “then hitting Gen Z would be the bullseye. Not because they have the most spending power or the most stable jobs,
Targeting Generation Z Consumers, Part 1
February 22, 2019
The marketing world loves to generalize. Historically, generalizations made targeting consumers easier. One of the most widely referenced segmentations used by marketers is the artifice of “generations.” With baby boomers entering their
Can Targeted Marketing be Separated from Targeted Manipulation?
January 2, 2019
People need and want goods and services and businesses need and want to sell consumers the goods and services for which they are looking. Matching needs and wants with goods and services
