Category: Supply Chain

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

Algorithms and Targeted Marketing, Part 2

“Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing,” writes Gary Hawkins, CEO of Hawkins Strategic. [“Will Big Data Kill All But the Biggest Retailers?” Harvard Business

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Algorithms and Targeted Marketing, Part 1

In a review of the book Automate This, Richard Waters writes, “Christopher Steiner makes a big claim for the mathematical formulas that underpin technology. ‘The ability to create algorithms that imitate, better,

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Green Supply Chains

Jason Mathers, project director for the Environmental Defense Fund, told the editorial staff at SupplyChainBrain that “there are four driving forces in efforts to build sustainability into logistics operations today. … They

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Supply Chain Risk and Resiliency

“In a way, it’s laughable,” writes Robert J. Bowman, managing editor of SupplyChainBrain, “that we would even attempt to identify the ‘most likely’ disasters that could affect global supply chains. The ones

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