Scott Brinker’s Epicenters of Targeted Marketing
In two recent posts (The Future of Big Data, Part 2 and Part 3), I discussed some observations about the connections between big data and marketing made by marketing technologist Scott Brinker.
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
In two recent posts (The Future of Big Data, Part 2 and Part 3), I discussed some observations about the connections between big data and marketing made by marketing technologist Scott Brinker.
Recently, the blogsite Riskviews: Commentary on Risk and ERM posted an article entitled Five components of resilience — robustness, redundancy, resourcefulness, response and recovery. [24 January 2013] The post was “adapted from
“Deficiency in transport and communications infrastructure is one of several supply chain barriers that act as obstacles for speeding up global economic growth.” At least that is one of the conclusions of
In Part 2 of this series, I discussed some thoughts on the future of big data offered by marketing technologist Scott Brinker. He wrote that the “big leap” for marketing companies will
In Part 1 of this series, I discussed the views of several pundits who believe that big data has been overhyped, is descending into disillusionment, and should be done away with as
Big Data is getting plenty of attention nowadays. Too much attention according to some pundits. In fact, some pundits believe that there is a Big Data bubble that is going to burst.
Rick Neil from Percepture directed me to a great infographic (shown below) that was created by neolane (www.neolane.com). The infographic is entitled “Transforming Big Data into Actionable Insight.” In my discussions about
“Honey bees are fascinating creatures,” writes Ben Coxworth. “They live harmoniously in large communities, divided into different castes, with some of the worker bees heading out on daily expeditions to gather nectar and
“The sharp slowdown in U.S. manufacturing that began last spring appears to be over,” writes Don Lee, “setting the stage for moderate expansion in the factory sector in coming months — with
Financial Times‘ columnist Sebastian Mallaby asserts that “manufacturers using ‘big data’ are setting the scene for a revival” in the United States. [“American industry is on the move,” 8 January 2013] To
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