Category: Supply Chain

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Smart Location-based Targeted Marketing

Mobile technology is playing an ever-increasing role in the consumer’s digital path to purchase. A majority of all U.S. consumers used smartphones during the holiday season to help them make their purchases.

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Twas the Night Before Christmas

If you celebrate Christmas, are you wondering what’s resting under your tree this year? Kristen Cloud (@KCloudShelby) reports, “Based on early spending reports from the National Retail Federation (NRF), products in the

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Trends 2016: Big Data

“The world around us is changing so rapidly,” writes Datafloq founder Mark van Rijmenam (@VanRijmenam), “that even the hype big data is already outdated. Big data is nothing new anymore and by

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The Complex Digital Path to Purchase

Manufacturers and retailers need to reach consumers in order to motivate them to buy their products and services. To do that, they have to attract consumers through the best means available. More

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Trends 2016: Business Intelligence and Analytics

“Business intelligence continues to be one of the fastest-moving areas in the enterprise,” writes David Weldon (@DWeldon646), Editor-in-chief at Information Management, “and the techniques that organizations are using to drive adoption and

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