Category: Enterra Solutions

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Category Management and Cognitive Computing

“Without the foundation of Category Management,” declare analysts from the Category Management Association, “shopper marketing is ‘a tale full of sound and fury signifying nothing’.”[1] They explain, “Category Management is the primary

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Preparing Businesses for the Unknown

Enterra Solutions® Board Member, Benn Konsynski (@Konsynski), the George S. Craft Distinguished University Professor of Information Systems and Operations Management at Emory University’s Goizueta Business School, was recently interviewed by Gerald C.

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Context versus Content Marketing

“Face it,” writes Carlton A. Doty (@carldoty), “Your brand is defined by the interactions that people have with it. While that’s not what we typically think of as marketing, it ought to

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Our Quirky Sense of Taste

The cover story for the November issue of CGT Magazine discusses how McCormick’s FlavorPrint program is inspiring consumers. The article also mentions that Enterra Solutions® was one of McCormick’s partners that helped

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