Coupons in the Digital Age
August 29, 2018
For decades, a common sight in many homes has been a mother sitting at the kitchen table cutting out coupons from the Sunday paper. You could be forgiven for thinking coupons are
Category: Digital Path to Purchase
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Categories
Money and the Digital Path to Purchase
July 25, 2018
The principal goal of commerce, be it traditional or e-commerce, is to get customers to exchange their money for goods and services. Comedian Steve Martin once stated, “I love money. I love
It’s Easy for Customers to Leave the Digital Path to Purchase
June 26, 2018
Thanks to smartphones, the digital path to purchase has become the preferred consumer journey in the United States. Sandy Skrova reports, “Roughly three-quarters of Americans own a smartphone today, according to Pew
Omnichannel Operations Need to Focus on Customer Experience
June 5, 2018
Today’s consumers expect to be connected all the time and everywhere they go. In order to provide the kind of customer experience this all-the-time/everywhere mindset requires, retailers need to master omnichannel operations.
The Digital Path to Purchase is often the Mobile Path to Purchase
May 21, 2018
One of the most impactful innovations of the past three decades is the smartphone. Although the term “smartphone” wasn’t used until 1995, IBM introduced the first smartphone — a gadget called the
Omnichannel is another Word for Complexity
May 3, 2018
Omnichannel retail operations are well on their way to becoming the norm. Consumers now take the digital path to purchase more often than not; but, they don’t care what retailers call their
Consumer Paths to Purchase are Increasingly Complex
April 18, 2018
Analysts often write about the consumer digital path to purchase as if it were a single and straight forward course. Nothing could be further from the truth. In fact, consumer paths to
Omnichannel is all about the Customer
March 29, 2018
We all know the World Wide Web introduced customers to a new way of shopping. The rise of e-commerce has played havoc with traditional brick-and-mortar stores — which all struggle to counter
Mobile Digital Path to Purchase Poised to Dominate 2018
March 15, 2018
The mobile digital path to purchase has been gaining traction year over year. Nick Ismail (@ishers123) predicts, “2018 is going to be a year of major changes for the retail business, driven
Dealing with Turmoil in the Retail Grocery Sector
March 5, 2018
Turmoil is defined as “a state of great disturbance, confusion, or uncertainty.” I think it’s fair to say there is turmoil in the retail sector. Brick-and-mortar stores are closing at record rates.
