In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Today’s consumers can be characterized as persnickety — that is, they require a particularly precise or careful approach. Persnickety consumers expect a great customer experience when dealing with brands and retailers. Staff
Long before there was anything labeled the digital path to purchase, legendary retailer Sam Walton stated, “There is only one boss. The customer. And he can fire everybody in the company from
Nothing is more important, or more satisfying, for a brand than creating loyal customers. According to Holly Hughes (@hollyjhughes), Chief Marketing Officer for BAI, loyal customers begin as happy customers. “It’s no
Thirty years ago few people would have predicted a growing number of consumers would complete much of their shopping using a mobile phone. It was only 29 years ago Tim Berners-Lee invented
Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. Historically, when consumers needed something, they made their way to a bazaar, a marketplace,
There’s no denying the digital path to purchase is becoming more of a consumer highway than a path. A Forrester report predicts, “Fifty-eight percent of U.S. retail sales will be digitally impacted
The world of commerce has changed dramatically over the past couple of decades. Consumers shop differently and companies know more about consumer behavior. John Mabe writes, “Consumer behavior has changed dramatically over
The rise of e-commerce and the consumer digital path to purchase has been a nightmare for some retailers from which they can’t awake. This has been especially true for large, traditional brick-and-mortar
Most analysts are predicting brisk sales this holiday season that equal or better last year’s sales. Erica Sweeney reports an OpenX survey conducted with the Harris Poll found consumers are optimistic about
Every business selling a product or service looks for a successful end game (i.e., a consumer purchase). The rise of the Internet and mobile devices (especially smartphones) has significantly impacted the complexity
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