In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
One consequence of the novel coronavirus pandemic came as no surprise once lockdowns were put in place — a rise in e-commerce. As we approach the height of the 2020 holiday shopping
Although a number of articles have declared the traditional sales funnel anachronistic, a quick Google search will return dozens of articles touting its efficacy. Kirk Williams (@PPCKirk), owner of ZATO, insists, “The
Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. The pandemic only accelerated that trend. “Customers are
During the coronavirus pandemic, consumers have increasingly used the digital path to purchase to buy products. This expansion in e-commerce has, in some cases, overwhelmed logistics providers. Even before the pandemic struck,
Hindsight — understanding of a situation or event only after it has happened — is important; however, foresight — the ability to predict or the action of predicting what will happen or
Store closures and stay-at-home orders during the coronavirus pandemic forced most consumers to shop online. Daphne Howland (@daphnehowland) reports, “As stores were forced to close, digital sales were expected to take over.
The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Manufacturers aren’t blind to this
Even before the Covid-19 outbreak, consumers were increasing the amount of shopping they did online. Since the pandemic hit and some stores closed, retailers with omnichannel strategies are better placed to survive
Traditionally the holiday shopping season has been a make-or-break time for retailers. It’s still important, but Lauren Thomas (@laurenthomas) reports, “Coresight Research … says the holiday season is becoming ‘less important’ for
Author H. Jackson Brown, Jr., has stated, “Nothing is more expensive than a missed opportunity.” It’s an adage brands should take to heart. The challenge today is that opportunities on the consumer
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