In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Few marketing challenges are tougher than identifying and influencing what drives customers’ attitudes and behavior,” write Emma K. Macdonald, Hugh N. Wilson, and Umut Konu?. [“Better Customer Insight—in Real Time,” Harvard Business
In yesterday’s post, I discussed the views of three supply chain analysts regarding the impact that social media capabilities can have on a business. Those analysts were Adrian Gonzalez [“Is Social Media
Social media is a phenomenon that people are still trying to figure out how best to exploit. For example, in a Dilbert cartoon strip, Wally tells a fellow worker he can’t help
A year ago the question was being asked, “Will It Be Years Before Mobile Payments from Digital Wallets Take Off in Retail? SupplyChainBrain, 17 August 2011] The article stated, “If the digital
Manufacturers try almost anything they can to get shoppers to pay attention to the products they offer on store shelves. For example, “marketers know vintage clothes and retro art sell well. Now,
Last October, Dan Gilmore, Editor in Chief of Supply Chain Digest, asked, “How Many Supply Chains Do You Need?” [14 October 2011]. Gilmore’s follow-up question was, “Is it time to start chopping
Jeff Vance writes, “At the end of any quarter, the last thing CFOs want to hear is that more than half of forecasted sales did not close. Unfortunately, this scenario is quite
In early 2011, Bob Ferrari, commenting on sales results of the 2010 holiday season, wrote, “Online commerce will remain an attractive option for consumers and e-commerce and logistics providers will be the
Radio and television personality Clark Howard writes, “A new trend called ‘showrooming’ can hurt brick-and-mortar retailers in an age when smartphones and other mobile devices allow anyone to comparison shop prices for
Facebook recently made headlines by announcing that it had surpassed 500 million users and appears to be on its way to securing one billion users. I suspect that there is a growing
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