In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Due to the pandemic, e-commerce growth accelerated and manufacturers’ interest in direct-to-consumer (DTC) consumer sales also increased. In the first installment of this article, I discussed some of the considerations manufacturers and
One of the most prominent retail trends accelerated by the pandemic has been increased e-commerce sales. According to Tom Standage (@tomstandage), editor of The Economist‘s ‘The World in 2021‘, “The adoption of new
As Tom Standage (@tomstandage), editor of The Economist‘s ‘The World in 2021‘, reminds us, the digital path to purchase is increasingly becoming the customer journey of choice. He explains, “The adoption of new
The marketing funnel was a reliable model for over a century. Kirk Williams (@PPCKirk), owner of ZATO, explains, “The marketing funnel, for those unaware, is a concept created in 1898 to describe
The impact of the Covid-19 pandemic on ecommerce is well documented. In the United Kingdom, reports Fiona Briggs, Editor of Retail Times, “Online sales in the retail sector saw five years of
Long before the pandemic forced shoppers online, the trend was clear: Consumers were increasingly taking the digital path to purchase. According to Tom Standage (@tomstandage), editor of The Economist‘s ‘The World in 2021‘,
Most people are well-aware of the troubles physical retail locations have endured over the past couple of years — exacerbated by pandemic lockdowns. Prior to the pandemic, retailers were concentrating on creating
Like workers in the healthcare industry, workers in the food industry have served heroically on the front lines of the fight against the pandemic in order to meet the needs of the
Last mile logistics are going to be a big story this holiday season. Caila Schwartz (@CailaSchwartz) , a senior industry strategist at Salesforce Commerce Cloud, reports, “All the traditional last-mile delivery carriers
Fifteen years ago, Black Friday still reigned as queen of shopping days and consumers flocked to physical stores to buy deeply discounted products for gift-giving during the holiday season. The digital path
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