Category: Digital Path to Purchase

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Getting to Know Emerging Markets, Part 1

“Emerging markets are more important than ever,” according to Boston Consulting Group analysts, “and they make up a large share of many multinational companies’ revenues and growth.” Despite the importance of emerging

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Do You Know Who Your “Influentials” Are?

“Online influentials who provide sole or ‘exclusive’ influence over consumers are the most valuable to companies,” reports Robert Berkman. [“Valuing Influentials Means More than Just Counting Connections,” MIT Sloan Management Review, 10

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The Next Billion Consumers

Bain & Company analysts Wlademir Gomes, Louis Lim, Robert Schaus, and David Cooper, report, “The global marketplace is minting a new set of consumers that’s bigger than the current shopping base of

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