In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Kelsey Jones (@wonderwall7) reports that a recent study released by the Altimeter Group, The State of Digital Transformation, “discusses the phenomenon of ‘digital transformation’ and what it means to the online business and marketing
A study published earlier this year by UPS, comScore and the e-tailing group concluded, “Digital channels are now the method of choice for both product research and purchasing.” The survey found that
A couple of years ago Thomas Husson, a Principal Analyst at Forrester Research, wrote, “Few companies can now rely on a standalone mobile business model and … most mobile business models remain
“Mobile is now dominating the consumer purchase decision process, yet nearly two-thirds of mobile-driven purchases happen offline, according to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, a leading global
In a post entitled “Behavioral Data and Targeted Marketing,” I discussed the fact that many marketers are still not taking advantage of the wealth of consumer data to which they are privy.
If you’ve paid much attention to financial news over the past few months, you can’t help but have heard about Bitcoins. You might also have asked yourself, “What the heck is a
Alistair Barr reports, “Retailers have long struggled to determine whether online ads fuel sales in their bricks-and-mortar stores. Now, Google Inc. is testing a way to solve that puzzle. [“Google Tests a
Lora Cecere reports, “Today, 63% of consumer manufacturing organizations have a digital path to purchase initiative.” [“Digital Path to Purchase: An Outside-In Opportunity,” Supply Chain Shaman, 12 February 2014] The fact that
“Growth has slowed. Complexity has increased. At least this is the story for consumer packaged goods (CPG) companies in North America,” writes Lora Cecere. “The complexity of changing product portfolios and the
In the first post of this two-part series, I cited a number of sources who tried to explain the characteristics of the individuals who make up Generation Y (Gen Y) and who
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