In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Emily Steel (@emilysteel) reports that in the past few years hundreds — if not thousands — of companies have emerged that are selling marketing technologies. These technologies include real-time advertising using artificial
“Retailers, reliant on a traditional bricks-and-mortar heritage,” writes Trisha Nichols, Managing Partner at MediaCom US, “face a complex task of maintaining relevance to an increasingly elusive consumer base. The question we are
Sustained global economic growth primarily depends on continued growth in emerging markets. New middle class consumers in those markets will hopefully spark that growth as they find themselves with a little more
One area in which you can find a wide variety of predictions is digital marketing. The reason for all this interest is that digital marketing is on the rise. Dr. Mark Camilleri
A year ago Paul Marobella (@marobella), President of Havas Worldwide Chicago Group, wrote, “Six years after Apple’s first-generation iPhone kicked off the smartphone stampede, many people do not think twice about buying
“Very few companies – a mere five percent – believe they are ‘advanced’ when it comes to omnichannel capabilities,” a press release from SPS Commerce states, “and between 35 percent and 40
“The consumer path to purchase has become complicated in the digital age.” asserts Kinga Hulewicz (@KingaHulewicz). “Consumers have become savvier, taking more time to research products and services before they buy any.
In the hustle and bustle of this year’s holiday season, will online grocery shopping be part of the consumer experience? “Despite the spread of options offering online groceries shipped to customers’ homes,”
In an article entitled “Online Grocery Shopping Continues to Grow,” I noted that the online grocery business model that seems to be garnering the most attention is the “click and collect” model.
“Consumer packaged goods companies are at a tipping point,” writes Karlene Lukovitz. “Those that implement effective digital game plans now are likely to establish a significant competitive edge for the years ahead,
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