In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Barry Schaeffer, a consultant with Content Life-cycle Consulting, reminds us that targeted marketing was not born in the digital age, but originated in the age of print. “In times past,” he writes,
“The rise of the omni-consumer,” asserts Fabrizio Brasca (@FabBrasca), Vice President of Global Logistics at JDA Software, “has changed virtually every aspect of the way retailers and manufacturers conduct their businesses.”[1] The
In a masterful bit of understatement, the folks at Google note, “These days, the customer journey has grown more complex.” In trying to describe this new customer journey, you hear terms like
“Our world continues to change at an increasing rate,” writes Ron Guido (@safeathome12), President of LifeCare Services, LLC. The biggest change he sees for businesses is the requirement to adapt to the
Gartner analyst Jake Sorofman (@jakesorofman) reports that Gartner’s 2015 Marketing Spending Survey concludes, “Customer experience is the most pressing mandate for marketers, [it was] the top area of marketing technology investment in
Pamela Bartz, vice president at GT Software, and Michael Pernice (@MichaelPernice), GT Software’s regional sales manager, ask Chief Marketing Officers a very important question: “In today’s competitive, dynamic business landscape, what is
The late department store magnate John Wanamaker once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Retailers have dealt with that conundrum
“The pace of innovation in marketing technology is astounding,” writes Doug Camplejohn (@camplejohn), CEO and founder of Fliptop. “Adobe, Salesforce, SAP, IBM and Oracle all have their own take on one-stop enterprise
Last July, Scott Welty, global vice president for retail industry strategy at JDA, wrote, “The technology-driven shift to omnichannel shopping is the most transformative change to hit retail in decades. Yet in
Last year, Michele Nemschoff (@mnemschoff), Vice President, Corporate Marketing at MapR, asserted, “Thanks to the rise of the mobile consumer, location-based marketing has taken off as a way to target consumers when
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