In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Companies today are rushing headlong to become more digital,” write Karel Dörner and David Edelman (@davidedelman). “But what does digital really mean?”[1] Most analysts agree that businesses need to transform into digital
“To-date,” writes Adeel Najmi (@AdeelNajmi), Chief Science Officer and Senior Fellow at JDA Software, “the entire supply chain has been orchestrated to service ‘demand’ while keeping inventory and logistics costs down.”[1] You
“The digital path to purchase is the next logical step in the path to purchase evolution,” Tom Furphy (@tomfurphy), chairman of IdeoClick, told Bill Bishop (@BrickMeetsClick). “Segmentation and broad messages were necessary
Supermarket giant Kroger is expanding its experiment with an online ordering service called ClickList that allows consumers to order groceries online and pick them up in stores. Kroger’s long-term ambition is to
“Companies are increasingly tuning in to the importance of understanding their customers in order to make their marketing more effective,” writes Ian Barker (@IanDBarker), “and big data has a key role to
According to a report prepared for the World Economic Forum by Bain & Company, “Personal data is becoming a new economic ‘asset class’, a valuable resource for the 21st century that will
“Advertising has changed from an industry governed by hunches to one of data-driven precision,” writes Sq1 CEO Ernie Capobianco (@goernie20), “and the driver is maths.”[1] Sir Martin Sorrell, Founder and CEO of WPP,
“Many companies pursue growth opportunities without adequately defining who their ideal customers are,” according to Frank V. Cespedes, James P. Dougherty, and Ben S. Skinner III. “[1] That lack of clarity can
“Ecommerce is a complex, convoluted thing,” writes Simon Le Gros Bisson (@sbisson).[1] She reminds us that e-commerce began humbly with retailers complementing paper catalogs with online catalogs and with beefed up call
“Millennial mania … is overtaking all manner of businesses,” writes Hilary Stout (@hastout), “and [it] seems to be getting more obsessive by the day. Not since the baby boomers came of age
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