In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Mobile technology is playing an ever-increasing role in the consumer’s digital path to purchase. A majority of all U.S. consumers used smartphones during the holiday season to help them make their purchases.
Manufacturers and retailers need to reach consumers in order to motivate them to buy their products and services. To do that, they have to attract consumers through the best means available. More
“Business intelligence continues to be one of the fastest-moving areas in the enterprise,” writes David Weldon (@DWeldon646), Editor-in-chief at Information Management, “and the techniques that organizations are using to drive adoption and
The 2016 prediction season has kicked off with International Data Corporation boldly releasing predictions and discussions in the following areas: Leadership IDC FutureScape: Leading Digital Transformation to Scale 2016 Predictions IDC
Preparations for this holiday season started right after this year’s New Year’s celebrations ended. One big question on many retailers’ minds is what are Millennials going to do this holiday season? Spend
You read a lot nowadays about the importance of providing potential customers with a good experience as they travel the digital path to purchase. But what does that really mean? Abhijit Saha,
“For marketers,” writes Brad Meehan (@bradmeehan), a platform architect at VML and stand-up comic, “the ability to pinpoint their exact target audience and personalize their experience has proven to increase both visitor
“The marketing world can be a tricky place,” writes Adam Groff, “especially if you head into each new campaign not really knowing who your customers are. Fortunately, targeted marketing can help you
“You’re more likely to survive a plane crash than you are to click a banner ad,” writes Jason Goldberg (@retailgeek), Senior Vice President of Commerce & Content at Razorfish.[1] And if that
For most lay people, marketing is marketing. Professionals, however, distinguish between outbound marketing and inbound marketing. Outbound marketing is considered more traditional. Marketing-Schools.org defines outbound marketing this way: “Outbound marketing tries to
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