In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Big Data? Big problems,” writes Maurice Lévy, chairman and chief executive of Publicis Groupe. “With each hack, leak, and act of piracy and sabotage, we grow more aware that the performance of
Annual online sales are predicted to surpass $500 billion by the end of this decade.[1] Getting a share of that pot of gold requires retailers to focus on their digital path to
Last year Gartner released a study about the five top emerging trends in digital marketing. One of those trends was the “rise of big content.” Julie Gauthier (@JulieGTR) reports Gartner’s study concluded,
A few years ago, Barry Schaeffer, Principal consultant with Content Life-cycle Consulting, wrote, “In times past, you targeted your marketing and sales by placing your name (ads, posters, Burma Shave road signs
There is nothing new about the notion that companies need to focus on customers. Companies have always needed customers. Karl Albrecht once said, “If you’re not serving the customer, you’d better be
Everyone knows that technology (especially, the Internet) has changed the business landscape. Loretta Chao (@LorettaChao) and Steven Norton (@steven_norton) write, “Many traditional retailers are struggling as their customers move online, hoping that
Gartner asserts there are five underlying digital marketing trends currently shaping the advertising landscape.[1] They are: 1. “The purchase funnel has been blown to bits. Customers have moved from a discrete
“There’s a new boss in town and she is tougher than any boss you’ve had before,” writes James LeTart (@JLeTartcomm), Director of Thought Leadership at JDA Software. “She wants what she wants,
“Nobody needs to be told that data is becoming more complex,” writes Adrian Bridgwater (@ABridgwater). “Every user realises that all forms of information are becoming richer, faster and more fine-grained.”[1] That trend
A little over a year ago, HRC Advisory reported, “While numerous retailers have collected years of customer data, only 9 percent are leveraging the information in a structured, usable way.”[1] I’m not
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