Category: Customer Experience

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Customers Want to Be Treated Royally

A line from the pop hit “Royals,” by New Zealand singer-songwriter Lorde, reads, “We’ll never be royals, it don’t run in our blood.” That’s true for most of us; nevertheless, like Lorde,

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Enhancing Digital Customer Experience

With so much commerce moving online, digital customer experience (CX) is becoming increasingly important. According to a 2018 Gartner survey, “Across all industries, at least 84 percent of consumers say their experiences

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Retail is Ready to Have Fun

Most people are well-aware of the troubles physical retail locations have endured over the past couple of years — exacerbated by pandemic lockdowns. Prior to the pandemic, retailers were concentrating on creating

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