In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
As the old adage goes, “There’s just no pleasing some people.” I’m reminded of the story of a grandmother who was walking along the beach with her grandson. A big wave unexpectedly
A line from the pop hit “Royals,” by New Zealand singer-songwriter Lorde, reads, “We’ll never be royals, it don’t run in our blood.” That’s true for most of us; nevertheless, like Lorde,
The blossoming “experience economy” suffered a major disruption due to the COVID-19 crisis. Amusement parks closed, theaters were shuttered, and travel was curtailed. At the same time, remote work flourished and isolation
With so much commerce moving online, digital customer experience (CX) is becoming increasingly important. According to a 2018 Gartner survey, “Across all industries, at least 84 percent of consumers say their experiences
Most people are well-aware of the troubles physical retail locations have endured over the past couple of years — exacerbated by pandemic lockdowns. Prior to the pandemic, retailers were concentrating on creating
We’ve all heard the phrase, “The customer is always right.” We also know it’s not a truism. Blake Morgan (@BlakeMichelleM), a self-described customer experience futurist, explains that the axiom reflects a philosophy
Although a number of articles have declared the traditional sales funnel anachronistic, a quick Google search will return dozens of articles touting its efficacy. Kirk Williams (@PPCKirk), owner of ZATO, insists, “The
In the business world, there is one simple truth: Companies only stay in business if they have customers. For that reason, former NHBC and City University CIO Carl Stokes admonishes companies to
The sense of touch is important to the human experience. Canadian writer Margaret Eleanor Atwood (@MargaretAtwood), in her book The Blind Assassin, wrote, “Touch comes before sight, before speech. It is the
Some pundits have predicted the COVID-19 pandemic will bring an end to the experience economy. Early indications are the experience economy may be slowed but it is certainly not dying. One area
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