Big Data and the Revolution in Marketing
“Driving analytics against big-data is causing marketers to rethink what they do from the ground up,” writes Kim Davis. In fact, Davis believes that big data is fomenting a revolution in marketing.
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Driving analytics against big-data is causing marketers to rethink what they do from the ground up,” writes Kim Davis. In fact, Davis believes that big data is fomenting a revolution in marketing.
“Back in 2011, Victoria Taylor wrote an article entitled, “Supply Chain Management: The Next Big Thing?” [Bloomberg BusinessWeek, 12 September 2011] For that article, she interviewed William Verdini, an associate professor and
“As the modern business world becomes more and more sophisticated,” writes Emily Holbrook, co-editor of Risk Management Monitor and editor of Risk Management magazine, “so too do the supply chains on which
In his most recent State of the Union address, President Barack Obama stated, “Last year, we created our first manufacturing innovation institute in Youngstown, Ohio. A once-shuttered warehouse is now a state-of-the
In Part 1 of this series, I discussed the importance of asking good questions at the beginning of the innovation process. Once good questions have been asked and the problem framed, serious
“Innovation is a particularly sticky problem because it so often remains undefined,” writes Greg Satell. “We treat it as a monolith, as if every innovation is the same, which is why so
“Big Data can present companies with big challenges,” writes Elyse Dupré and Melissa Mazza, from Direct Marketing News, “especially when there’s a gap between what Big Data is and how it can
With all of the hype surrounding big data, we should remind ourselves that what is most important is how it can be used to help us better understand ourselves, the decisions we
If you are concerned about cybersecurity, you probably read the New York Times‘ article about the Chinese military carrying out hacking operations. [“Chinese Army Unit Is Seen as Tied to Hacking Against
Applied mathematician and network scientist Samuel Arbesman, a senior scholar at the Ewing Marion Kauffman Foundation and a fellow at the Institute for Quantitative Social Science at Harvard University, offers a unique
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