McCormick & Company Uses Big Data to Boost Business
It’s safe to say that more than doubling a company’s share of unique online visitors in a specific category in less than two years is an accomplishment worth crowing about. Well that
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
It’s safe to say that more than doubling a company’s share of unique online visitors in a specific category in less than two years is an accomplishment worth crowing about. Well that
In the final segment of this three-part series, I want to discuss some of the technological breakthroughs that could help mitigate the predicted water crisis as well as some of strategies that
In Part 1 of this three-part series, I discussed the overall problem of predicted water shortages. In this post, I want to discuss the affect that water shortages can have on the
In the Part Two of Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner,” the bard discusses the distress of mariners floating upon a windless ocean under a withering sun and running
“Did you know,” asks a blogger named Klaus, “that 90% of the data in the whole world today has just been created as of 2012?” [“Big Data – Its Importance and How
“Last year marked a turning point in marketing,” writes Liz Crawford, vice president of insights and strategy at Marketing Drive, “it was the moment when genuine, one-to-one marketing was finally realized.” [“Market
In a recent Harvard Business Review article, Wes Nichols, cofounder and the CEO of MarketShare, a global predictive-analytics company headquartered in Los Angeles, described why it is important that companies take a
“Supply-chain resiliency is something companies in the high-tech sector and other industries have been talking about for years,” writes Jennifer Baljko. “Even with all the talk, it still remains a relatively vague
“We live in a highly connected world where every digital interaction spawns chain reactions of unfathomable data creation,” writes Paul Doscher, CEO of LucidWorks. “The rapid explosion of text messaging, emails, video,
“Driving analytics against big-data is causing marketers to rethink what they do from the ground up,” writes Kim Davis. In fact, Davis believes that big data is fomenting a revolution in marketing.
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