In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Analysts have tried depicting a consumer’s digital path to purchase in a variety of ways — loops within loops, funnels, circles, and so forth. The reason it is so difficult to depict
In the original Star Trek series, meals served to crew members in space came from food synthesizers that, in subsequent Star Trek series, morphed into replicators. The well-stocked space pantry consisted primarily
In Part 1 of this 2-part series on the digital path to purchase (DP2P), I explored why some analysts believe that digital technologies have forever altered the business landscape. Kevin Glacken believes,
“The nature of the digital challenge is evolving rapidly and challenging traditional business models,” write McKinsey & Company analysts Francesco Banfi, Paul-Louis Caylar, Ewan Duncan and Ken Kajii. “The initial wave that
“Physical retail stores have long been considered both places to research and to purchase products,” write McKinsey & Company analysts Francesco Banfi, Paul-Louis Caylar, Ewan Duncan and Ken Kajii. [“E-journey: Digital marketing
In Part 1 of this two-part series, I discussed how marketing is getting more personal. I also noted that today’s successful marketers are providing consumers with “calls to action” and great experiences.
As businesses have created more ways to reach out to customers, deciding how to reach out has become increasingly complicated. In the days before newspapers, proprietors simply hung a sign on the
We’ve all been in classrooms or meetings when the person in charge (be it a teacher or facilitator) has stated, “There are no dumb questions.” Of course there are! We’ve all seen
All of us are curious about what lies ahead of us. We get nervous when our vision is limited. In such circumstances, we proceed cautiously, at best, and fearfully, at worst. It’s
“Now that we’re all connected and responding 24×7 via any number of devices,” writes Jennifer Baljko, “of course there would be a loud corresponding call to have a ‘real-time supply chain,’ too.”
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