Big Data: Do Marketers Get It?
August 5, 2013
“Now more than ever before businesses have tons of data on what customers want,” writes Erik Sherman. “Too bad they don’t have a clue what to do with it.” [“Oops: Big Data
Category: Business
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
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China’s Middle Class Consumers
August 2, 2013
Most manufacturers and retailers continue to see enormous potential for growth in China. To become the pot of gold that manufacturers and retail hope for, Douglas Alexander, Principal Consultant at Component Engineering
Analytics 2.0: Big Data, Big Testing, and Big Experiences — Part 2
July 31, 2013
In Part 1 of this two-part series, I discussed a Harvard Business Review article written by Wes Nichols, cofounder and the CEO of MarketShare, a global predictive-analytics company headquartered in Los Angeles.
Supply Chain Trends: Are Things Going as Predicted?
July 30, 2013
Recently Adrian Gonzalez penned an article about supply chain trends. [“What Are Your Top 10 Supply Chain Trends?” Logistics Viewpoints, 10 July 2013] The inspiration for Gonzalez’ article was a presentation given
Reaching Your Target Audience
July 29, 2013
“Wanting to reach your target audience is one of the things that can help business owners grow their business,” writes Kim Beasley. “Keep in mind that just marketing anywhere and everywhere won’t
Institutional Innovation
July 26, 2013
Each day, dozens of articles are written about the importance of innovation in the business world. Most companies believe that their future survival depends on their ability to be innovative. For example,
The Future of Urban Transportation: Moving Goods
July 25, 2013
In an earlier post (The Future of Urban Transportation: Moving People), I discussed some of the solutions that researchers are considering to help overcome traffic congestion challenges in urban areas. Moving people
Big Data and Ethical Corporate Behavior
July 23, 2013
“We can now gather, correlate, and analyze information in ways that were unthinkable in the past,” writes Timo Elliott. “However,” he continues, “with great power comes great responsibility. Analytics is a very
The Internet of Things Looks Like Big Business
July 22, 2013
The world changed forever when people started connecting over the Internet. The world is going to change again as billions of devices and machines start connecting over what is being called “The
Happy Birthday Barcode
July 19, 2013
“Back in 1973,” the staff at Marketing informs us, “the captains of industry and commerce selected the single standard for product identification that the world now knows as the GS1 Barcode. The
