In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
In the first segment of this two-part series on predictive analytics, I discussed the potential of analytics for providing a better ROI for marketers as well as how to select the right
Seth Gottlieb believes that using predictive analytics to target customers “is going to feel invasive” as it becomes more common. However, he continues, he is “hoping that predictive analytics will help marketers
Sweeping statements are rarely true. That’s why a headline that declared “Today’s complex global supply chains are poised to be dismantled” caught my eye. The summary of the article, which was written
Bain & Company analysts Wlademir Gomes, Louis Lim, Robert Schaus, and David Cooper, report, “The global marketplace is minting a new set of consumers that’s bigger than the current shopping base of
“If there is one thing you can learn about marketing,” writes Sari Gabbay, “it’s that just because you create a service or product, and it came from your vision this does not
“Those who insist that every [customer] is created equal merely ensure that ‘the worst customers get better service than the best,” Bob Sabath, a discipline expert in supply chain management with Trissential,
When you hear the term “social intelligence,” what comes to mind? The term has been applied to two very different subjects. The term is most widely used in a new scientific field
Today’s post was written by Nicholas Moores, a professional technology writer for Waer Systems. The irrepressible force of social media has in recent years collided with the corporate world. These days,
A couple of years ago the staff at Supply Chain Standard wrote an article entitled “Ten issues that keep supply chain leaders awake at night.” [8 November 2011] The number four issue
In a post entitled Big Data: Do Marketers Get It?, I discussed the fact that marketers are still wrestling with how best to use big data. Nevertheless, I noted that they are
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