In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Gone are the days,” writes Deepa Krishnan, “when ‘digital’ primarily meant ‘email’ and ‘social’ was synonymous with Facebook and Twitter. A marriage of digital and social platforms has created a much more
Troy Wolverton reports, “If Big Brother — or at least Little Cousin, aka your smartphone — isn’t watching yet, he soon will be. That seemed to be the underlying message … of
In Part 1 of this two-part post, I noted that the area of consumer packaged goods (CPG) involves both manufacturers and retailers. In that post, I discussed predictions about the manufacturing sector
The consumer packaged goods (CPG) sector involves both manufacturers and retailers and, therefore, predictions involving this sector normally include both. In a webinar, analysts from IDC Manufacturing Insights and IDC Retail Insights provided
Predictions being made for 2014 in the marketing arena include prognostications about targeted marketing, data analytics, customer experience, and data integration. There a number of sources for predictions in the marketing sector
Leslie Ayers writes, “You wouldn’t be in business without a clear understanding of your target audience.” [“Why and How to Use Persona Marketing,” Intuit Small Business Blog, 6 November 2013] She continues,
The folks at Hubspot put together an informative slideshare presentation for this holiday shopping season entitled “47 Stats for Remarkable Holiday Marketing in 2013.” As one of the opening slides declares, the
If you are a regular reader of this blog, you know that I formed a non-profit organization called The Project for STEM Competitiveness with several colleagues of mine. STEM is the acronym for science,
The digital age has dramatically changed the path to purchase used by many consumers. Consumers have found it convenient to make online purchases and have products delivered directly to their homes. In
“We are now in the midst of a big data bubble where everything and anything seems to be touted as having some kind of big data tie-in,” writes Greg Satell. ” It’s
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