Targeted Marketing: Millennials are Moving Targets, Part 2
In the first post of this two-part series, I cited a number of sources who tried to explain the characteristics of the individuals who make up Generation Y (Gen Y) and who
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
In the first post of this two-part series, I cited a number of sources who tried to explain the characteristics of the individuals who make up Generation Y (Gen Y) and who
“With the constant use of social media and digital outlets by the millennial generation (born 1980 to the early 2000s),” writes Heather Grossmuller, “marketing has shifted in a way that presents a
About a year ago, Mike Wheatley wrote, “Big Data has become such a big buzzword in tech these days that anyone who’s anyone is desperate to get in on the action.” [“Gartner:
“Companies are getting more data,” writes, Michael Fitzgerald, “in fact, the typical company doubles the amount of data it stores every two years. But more data isn’t necessarily a good thing. Data,
At this year’s Consumer Electronics Show (CES), wearable devices appeared to capture the most attention; however, Peter Svensson, a technology writer for the Associated Press, reports that another group was also garnering
The World Economic Forum, in collaboration with Marsh & McLennan Companies, Swiss Re, Zurich Insurance Group, National University in Singapore, Oxford Martin School (University of Oxford) and the Wharton Risk Management and
I’m a businessman; so, it is not difficult for me to see the beneficial side analyzing Big Data. I’m also an individual, a family man, and a citizen. In those roles, it’s
Graniteville Derailment (Source: EPA) The recent leakage of the chemical 4-methylcyclohexane methanol (MCHM) from a storage tank owned by Freedom Industries Inc. into the Elk River in West Virginia once again highlighted the
Kirk Goldsberry reports, “In its 375 years, Harvard has only ever eliminated one entire academic program. If you had to guess, what program do you think that was and when was it
Chet Namboodri predicts that 2014 is going to be a big year for the Internet of Things (IoT) or, as his company (Cisco) calls it, the Internet of Everything. “You heard it
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