In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Nearly every week we read about more brick-and-mortar stores closing their doors. The reason for these closings is almost always the same — more consumers are taking the digital path to purchase
Category Management is a widespread practice in the Consumer Packaged Goods (CPG) sector, yet Winston Weber & Associates (WWA) analysts report, “Well over 50% of CPG manufacturers say they are not getting
“The future of marketing,” writes Derek Newton (@DerekTNG), “is intensely personal — marketing targeted not just to you, but to where you are and about what you’re doing right this very moment.”[1]
The digital path to purchase for any potential customer can include a number of different twists and turns including ones leading to dead ends (i.e., no purchase or, just as bad, abandoned
“Scratching an itch never makes it go away,” writes Thomas P.M. Barnett (@thomaspmbarnett), former Vice President for Communications at Resilient Corporation, “even as it feels immediately good.”[1] In the area of supply
“Humans are more likely to work with smart machines in the digital enterprises of the future than be ousted by them,” writes Charles McLellan (@charlesmclellan), “but the possibility of economic and social
Despite concerns about the emergence of an amoral (or worse, evil) artificial intelligence (AI) system bent on enslaving or destroying humankind, the truth is many businesses and individuals already benefit from using
“[Last year], we passed an important milestone,” reports Per Richtun (@perricktun), an analyst with Capgemini. “For the first time in history, the mobile network traffic between machines had a higher volume than
According to Scott Brinker (@chiefmartec), co-founder & CTO of ion interactive, today’s digital path to purchase requires marketers to create great customer experiences for a variety of consumers across multiple channels. This
More and more is being written about the need for industrial age organizations to transform themselves into digital enterprises. With the maturation of cognitive computing, organizations can now aspire to go beyond
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