In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
The website crowdsourcing.org, calls targeted marketing “the Holy Grail of marketing!!” It goes on to say: “Targeted marketing can be key to a more successful business and making the promotions, pricing and
“Raw data are like raw sewage,” writes Andrew Hill, “toxic if not handled properly.” [“Less is more when it comes to ‘big data’, Financial Times, 12 November 2012] He warns, “The lure
“Supply chains are driving fundamental and transformational changes in today’s organizations,” writes Pat McLagan, CEO, GoalStreams LLC. “More than that, supply chains challenge the very mental models and core processes that guide
“Documentation accuracy isn’t exactly the most goose bump-inducing topic,” writes Eric Johnson. “But it may well be one of the more critical aspects of a shipment.” [“Document Drudgery,” American Shipper, August 2012]
In a developed country like the United States, most people assume that nearly everyone has access to markets where they can purchase healthy foods to eat. The fact of the matter, however,
The human race has progressed in fits and starts. Great leaps forward can always be traced to advances in technology. That doesn’t mean that everyone is happy with such progress. MIT business
According to Harvard University’s Project VRM, vendor relationship management “is the customer-side counterpart of CRM (or Customer Relationship Management). VRM tools provide customers with the means to bear their side of the
Manufacturers try almost anything they can to get shoppers to pay attention to the products they offer on store shelves. For example, “marketers know vintage clothes and retro art sell well. Now,
Reuven Cohen, a self-proclaimed “digital provocateur,” believes that the excitement surrounding the emergence of cloud computing is really more about access to Big Data than anything else. “Big Data,” he writes, “is
“The business of Big Data, which involves collecting large amounts of data and then searching it for patterns and new revelations,” writes Quentin Hardy, “is the result of cheap storage, abundant sensors
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