The Conundrum Facing Targeted Marketing
Common sense leads one to the conclusion that targeted marketing (i.e., providing ads based on consumers’ tastes, preferences, and buying habits) is best for both the consumer and the seller. Yet a
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Common sense leads one to the conclusion that targeted marketing (i.e., providing ads based on consumers’ tastes, preferences, and buying habits) is best for both the consumer and the seller. Yet a
“The way we consume power has remained stubbornly anachronistic,” asserts Lauris Veips. “However, much can be and is being done to make the grid more efficient, potentially saving a chunk of the
Some logistics professionals may long for the good old days when the last mile challenge primarily involved getting goods to a store. It was generally the customer’s problem to get the goods
Big data is big business. A study by Hexa Reports concludes, “In 2017, ‘Big Data’ vendors will pocket over $57 Billion from hardware, software and professional services revenues. These investments are further
Time and again you read articles about the need for any organization founded on industrial age principles to transform into a digital enterprise. There are numerous reasons pundits insist digital transformation is
An increasing number of supply chain analysts are stressing the importance of creating a data-driven supply chain (aka a digital supply chain). “The amount of information and improvement possible through big data
“It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales,” writes Barry Levine (@xBarryLevine). “It’s a necessity.”[1] That’s a message you hear more often regardless of
“Some call the Internet of Things (IoT), the Intelligence of Things, or the Internet of Everything,” explain analysts from Hewlett Packard Enterprise (HPE). “By whatever name, futurists say it heralds the moment
One thing most pundits seem to agree on is that any organization designed around industrial age principles needs to transform into a digital enterprise if it is to survive and thrive in
The generation receiving the most press right now is Generation Y (aka Millennials). For the most part, millennials are digital natives. They understand and move through the Information Age in ways members
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