Healthcare is Forecast to Get Even More Personal
Current debates about healthcare cover topics ranging from how to rein in costs to how to make it more personalized. With the emergence of Big Data analytic tools that can rapidly sequence
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Current debates about healthcare cover topics ranging from how to rein in costs to how to make it more personalized. With the emergence of Big Data analytic tools that can rapidly sequence
In the first segment of this two-part series on predictive analytics, I discussed the potential of analytics for providing a better ROI for marketers as well as how to select the right
Seth Gottlieb believes that using predictive analytics to target customers “is going to feel invasive” as it becomes more common. However, he continues, he is “hoping that predictive analytics will help marketers
“The era of robots learning and reacting the same way humans do may still be in the realm of science fiction,” writes the editorial team at No Camels, “but a young Israeli
“The brain performs its canonical task — learning — by tweaking its myriad connections according to a secret set of rules,” writes Natalie Wolchover. “To unlock these secrets, scientists 30 years ago
Bain & Company analysts Wlademir Gomes, Louis Lim, Robert Schaus, and David Cooper, report, “The global marketplace is minting a new set of consumers that’s bigger than the current shopping base of
In the first part of this discussion about how Big Data can help save the world, I cited a number of experts who explained why they see great potential in Big Data
“We’re not asking enough of Big Data, and we’re still getting in its way,” writes Stephen Collins, Chief Executive Officer of Bazaarvoice. “We should be using Big Data to do what we
“If there is one thing you can learn about marketing,” writes Sari Gabbay, “it’s that just because you create a service or product, and it came from your vision this does not
In a post entitled Big Data: Do Marketers Get It?, I discussed the fact that marketers are still wrestling with how best to use big data. Nevertheless, I noted that they are
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