Bradd C. Hayes is the active editor of this blog.
Among the many tragic stories coming out of the novel coronavirus pandemic is the death of John Horton Conway, a former John von Neumann Professor of Applied and Computational Mathematics at Princeton
In the first part of this article, I noted there are questions about how brands should conduct marketing during times of crisis and recession. The questions are appropriate because the novel coronavirus
With millions of people furloughed as a result of the novel coronavirus pandemic, brands understand consumer purchasing power has diminished dramatically. This drop in purchasing power begs the question: Why market? It’s
“The COVID-19 pandemic has taken the world by surprise,” writes Zhecho Dobrev (@Zhecho_BeyondP), a Consultant at Beyond Philosophy. “The cost of life is dire. The economy is in shambles, many people around
“Traditional shopping habits are being fractured nationwide as U.S. consumers grapple with uncertainty about the impact of novel coronavirus (COVID-19),” writes Russell Redman. “In grocery, many consumers are shopping differently.”[1] This three-part
We are all keenly aware of how the Covid-19 pandemic has disrupted our lives., including the ways we shop and dine. Jim Dippold, Senior Vice President for Category Management Strategy at Enterra
Businesses are accumulating data at increasing rates and they understand data lying fallow in a database provides them with little to no tangible value. Asim Rais Siddiqui (@asimrs) Co-Founder & CTO at
The novel coronavirus (aka Covid-19) outbreak has disrupted lives and businesses in countless ways. One result of the outbreak has been an upsurge in online grocery shopping. E-commerce analytics company Contentsquare reports,
With much of the world’s economy on hold as a result of the novel coronavirus outbreak, a lot of attention is being paid to economic matters. One of the few advantages of
The novel coronavirus outbreak has demonstrated the value of simulations and models. Political leaders have relied heavily on model predictions to make critical decisions about social distancing, business closures, quarantines, and the
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