Bradd C. Hayes is the active editor of this blog.
Even though we remain embroiled in the novel coronavirus pandemic, many pundits now feel confident an end is in sight and they are looking to the post-pandemic future. Cathy Morrow Roberson (@cmroberson06),
In the Digital Age, nothing in the business world is more important than data. Alex Toma (@alexbreakline), a digital marketing specialist, writes, “Data has always been fundamental to the success of digital.”[1]
Fifteen years ago, Black Friday still reigned as queen of shopping days and consumers flocked to physical stores to buy deeply discounted products for gift-giving during the holiday season. The digital path
This Black Friday will be like no other. To understand why it will be so different, we need a little history lesson. According to BlackFriday.com, “The term ‘Black Friday’ was coined in the
There will undoubtedly be people this Thanksgiving who, amid pandemic conditions and tough economic times, wonder what there is to be thankful for. Robert A. Emmons (@Dr_RobertEmmons), a professor of psychology at
In many ways, consumers have been captive audiences during the coronavirus lockdowns. As PwC analysts Derek Baker and Matt Egol (@mattegol) observe, “COVID-19 has forced us to reinvent how we mark special
The pandemic has forced many companies to rethink their supply chain strategies. However, Shanton Wilcox (@ShantonW), U.S. manufacturing lead at PA Consulting, cautions, “Too many companies jump from appetite for change to
The late novelist Ayn Rand once wrote, “You can avoid reality, but you cannot avoid the consequences of avoiding reality.” The COVID-19 pandemic has highlighted the truth of Rand’s statement. Most business
As we approach the Thanksgiving holiday in the United States, one of the things we are thankful for is the food that graces our tables. According to Farok J. Contractor (@FarokGlobalBiz), a
One consequence of the novel coronavirus pandemic came as no surprise once lockdowns were put in place — a rise in e-commerce. As we approach the height of the 2020 holiday shopping
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