Bradd C. Hayes is the active editor of this blog.
Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. Tom Standage (@tomstandage), editor of The Economist‘s
Consumers can be a fickle bunch. One bad experience can sour them on a brand for years, if not forever. Trying to satisfy customers during tumultuous times only makes the task that
The marketing world loves to target consumers by age — grouping them into so-called “generations.” The latest generation to be targeted has been given the nickname Generation Z. Since this group of
“The digital era has most organizations pursuing the fruits of data-driven strategies,” writes freelancer Bob Violino (@BobViolino). “But ensuring payoff is more nuanced than most think.”[1] With most consultants urging businesses to
China has been called the world’s factory floor and for good reason. When China’s factories shut down, the effects are felt globally. Bloomberg reports note, “The economic consequences from China’s COVID-19 lockdowns
Unless you are part the food supply chain, you might not be aware that last July China ceased exporting fertilizer to the rest of world. And, following Russia’s unprovoked attack against Ukraine
When IBM coined the term “cognitive computing” to describe its Watson computing system, the company was trying to find a term that captured how this technology could help human decision-makers. Former IBM
You can find a “national day” for just about any topic; however, few topics need or deserve as much attention as decency and civility. Over the weekend, you probably missed celebrating National
“Insanity is doing the same thing over and over and expecting different results.” That’s an oft-quoted saying of uncertain origin dating back to the 1980s. It rings so true, however, that it
According to the Oxford Languages Dictionary, an apocalypse is “the complete final destruction of the world, as described in the biblical book of Revelation” or “an event involving destruction or damage on
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