Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

Your Brand and the Metaverse

Many experts are touting the so-called “metaverse” as the next big thing. They might be correct; however, there is a lot of work to be done to make that prediction come true.

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The Resurgence of Contextual Marketing

Marketing professionals are bracing for new regulations restricting targeted marketing as well as the demise of website cookies. One of the strategies they are resurrecting is contextual marketing. Shama Hyder (@Shama), CEO

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