Bradd C. Hayes is the active editor of this blog.
“Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing,” writes Gary Hawkins, CEO of Hawkins Strategic. [“Will Big Data Kill All But the Biggest Retailers?” Harvard Business
In a review of the book Automate This, Richard Waters writes, “Christopher Steiner makes a big claim for the mathematical formulas that underpin technology. ‘The ability to create algorithms that imitate, better,
“Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization’s health,” writes Ron Ashkenas, a managing partner of Schaffer Consulting. [“It’s Time to Rethink Continuous Improvement,”
Jason Mathers, project director for the Environmental Defense Fund, told the editorial staff at SupplyChainBrain that “there are four driving forces in efforts to build sustainability into logistics operations today. … They
“In a way, it’s laughable,” writes Robert J. Bowman, managing editor of SupplyChainBrain, “that we would even attempt to identify the ‘most likely’ disasters that could affect global supply chains. The ones
Today’s post was written by Carol Wilson, a guest blogger, professional writer, and business owner who frequently freelances for www.businessinsurance.org. Carol likes to write about finance, technology, and business software. A year ago I
Paul Vanderspek, a clinical professor at Colorado State University, insists that “a number of factors have contributed to an increase in the risk of a supply disruption”; but, the most important factor
“Few marketing challenges are tougher than identifying and influencing what drives customers’ attitudes and behavior,” write Emma K. Macdonald, Hugh N. Wilson, and Umut Konu?. [“Better Customer Insight—in Real Time,” Harvard Business
In yesterday’s post, I discussed the views of three supply chain analysts regarding the impact that social media capabilities can have on a business. Those analysts were Adrian Gonzalez [“Is Social Media
Social media is a phenomenon that people are still trying to figure out how best to exploit. For example, in a Dilbert cartoon strip, Wally tells a fellow worker he can’t help
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