Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Digital Marketing Growing in Importance

“Digital marketing budgets averaged 2.5% of company revenue in 2012, growing 9% in 2013,” reports Gartner’s Laura McLellan, “and that’s still too low. At a time when 2012 marketing operating budgets were

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Neat and Scruffy Artificial Intelligence

According to Wikipedia, “Neat and scruffy are labels for two different types of artificial intelligence research. Neats consider that solutions should be elegant, clear, and provably correct. Scruffies believe that intelligence is

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Big Data and You

“Did you know,” asks a blogger named Klaus, “that 90% of the data in the whole world today has just been created as of 2012?” [“Big Data – Its Importance and How

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