Bradd C. Hayes is the active editor of this blog.
Judy Bayer, Director of Strategic Analytics for Teradata International, and Marie Taillard, a professor of marketing and Director of the Creativity Marketing Centre at the ESCP Europe Business School in London, wrote
In Part 1 of this two-part series, I indicated that I divided the facts presented in an interesting SAP slideshow entitled “99 Facts on the Future of Business” into thirteen separate categories. In that
In an interesting slideshow entitled “99 Facts on the Future of Business,” the folks at SAP paint a picture of the future to which businesses should pay attention. The company introduces the
As of today, I’m transitioning the Enterra Insights blog to a new platform that will be hosted on the Enterra Solutions® rebranded website (www.enterrasolutions.com). The new website was launched to coincide with
A year ago, Dan Gilmore, Editor in Chief of Supply Chain Digest, wrote, “In case you haven’t noticed, e-commerce is growing at a breakneck pace, putting a near panic in traditional brick
“The individualization of customer relation,” writes Bertrand Duperrin, Consulting Director at Nextmodernity, “is the new concern of marketing departments.” [“The individualization of customer relationship: why and how?” Bertrand Duperrin’s Notepad, 24 June
Eliza Gray tells the fascinating story of The Institute for Advanced Study in an article published in Time. [“The Original Genius Bar,” 22 July 2013] She describes the Institute as “a place
Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet, and Michael Welch, report, “A study by MIT Sloan Management Review and Capgemini Consulting finds that companies now face a digital imperative: adopt new technologies effectively
Although globalization isn’t quite the hot topic it used to be, the subject is still a vital one. Historically, discussions about globalization involved the movement of three things: capital, people, and resources.
“In a climate where companies send mass, generic emails to entire mailing lists on a regular basis,” writes Malcolm Duckett, “consumers have become deadened by indiscriminate email campaigns.” Duckett believes that “a
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